EMT Practice Test

1. Question Content...

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Question1: Identify three webinar connectors for Pardot

Question2: Which adheres most closely to email sending best practices?

Question3: Which three user role security limits can be added to an individual user account? (Choose three answers.)

Question4: By default (using business accounts) Pardot creates new records as:

Question5: LenoxSoft has had a Product Interest form live on their website for the past 3 months. They would like to make sure that, moving forward, every time the form is submitted, a custom field is updated. They also want to update that custom field for anyone who has submitted the form before today.
What combination of automation tools should LenoxSoft use to achieve this?
Choose one answer

Question6: Which is NOT a way to assign a custom role to a user?

Question7: Which of the following can "unmatch" prospects?

Question8: A marketing user wants prospects to be added to a list when they click on a link in a list email. Where would this action be added in order to add the prospect to the specific lift?

Question9: What does Pardot use to track HTML email opens?

Question10: Which two actions can be taken once a Salesforce Opportunity syncs to Pardot? Choose 2 answers

Question11: A client wants to submit data to Pardot as well as their own database. What do you recommend they use?

Question12: In order for the Salesforce connector to verify, what does the connector user need to enter?

Question13: New feature alerts can be found at the top of the dashboard.

Question14: An engagement program is using a dynamic list. A prospect was matching the rules of the list and completed Steps 1 through 3 of the engagement program. The prospect then was removed from the dynamic list because they no longer matched the rules.
If the prospect is added back to the dynamic list, what can an Administrator expect to happen?

Question15: What could cause standard sync actions from occurring?

Question16: You want to get some insight into a prospects score at each stage in their lifecycle. What Pardot report can you use?

Question17: You can set up Pardot to automatically send weekly reports on the keywords and competitor monitoring that you have set up on your account.

Question18: Arrange these events in sequence:
A . The visitor is now a prospect.
B . A visitor submits a conversion form
C . A cookie is applied
D . The prospect's activity history is available to view in Pardot
E . Visitors access your company website

Question19: How many Salesforce connectors can a Pardot instance have verified at one time?

Question20: What does Pardot sync first with Salesforce?

Question21: Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

Question22: LenoxSoft has an engagement studio program within a recipient list and a suppression list. A prospect is a member of both the recipient list and the suppression list.
In which scenario would a prospect be able to receive the emails in the program?

Question23: How many visitors per identified company will be displayed in the Identified Companies table on the dashboard?

Question24: What are the limitations of connecting Pardot to a Salesforce Sandbox account?

Question25: Which asset needs to be created first m order for a user to send a prospect a one-to-one email?

Question26: What is the fastest way for an Administrator to create a one-time of prospects who match specific criteria?

Question27: There are absolutely no restrictions on how you assign custom users abilities.

Question28: Where would an administrator go to check if the Email Sending Domains are set up properly after updating the DNS?

Question29: There are a number of unassigned prospects in the Lenoxsoft database that have NOT been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100.
What automatic workflow can be created to prevent them from getting assigned?

Question30: A Pardot administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?

Question31: By default, which object is Salesforce is created when a new prospect is assigned in Pardot?

Question32: A designer wants to apply LenoxSoft's styling to assets in Pardot. Which two assets can they control CSS styling for In Pardot' Choose 2 answers

Question33: Which Salesforce field type is unsupported for syncing with Pardot?

Question34: Which two events allow for a prospect's Pardot campaign to be set? (Choose two answers.)

Question35: The Pardot prospect audit capabilities can list all the data that was obtained by Pardot and how the data changes as the prospect interact with your emails, website, and CRM sync.

Question36: How can a prospect's score be changed?

Question37: When looking at a landing page report in Pardot, what does unique submissions represent?

Question38: After a prospect completes steps 1-5 of a 10 step engagement studio program, the prospect is added to one of the engagement studio program's suppression lists.
What will happen if the prospect is removed from the suppression list?

Question39: How can you preview/test matches for automation rules before you run them?

Question40: How can a Prospects score be changed?

Question41: LenoxSoft's marketing team shares a list of company names of all external visitors on their website with the regional sales managers. The regional managers use this list for cold calling and for insight on whether any recent opportunities are active on their site.
Which sequence of steps should the Pardot Administrator take to automate this process?
Choose one answer

Question42: You want your Sales team to be able to send one-to-one emails in Pardot and no list emails. How can you do this?

Question43: How many social posting connectors can be created in one Pardot account?

Question44: A new automation rule is created.
What action is required for prospects to begin matching that automation rule?

Question45: Which type of asset is permanently deleted and NOT saved in the recycle bin?

Question46: A client submits their Pardot form to test the form's completion actions. After they submit the form, none of the completion actions are applied to their prospect record. What explanation do you give as to why the actions did not occur?

Question47: What is the limit of social posting connectors you can create in your Pardot account?

Question48: An Administrator wants to have a thank you email sent after the form on the "Request a Demo" landing page is submitted.
Where can this be configured to ensure that every time the landing page is completed, the email is sent?

Question49: What should you do when multiple users are editing an email template at the same time?

Question50: Which two activities can automatically increase a prospects score using the default scoring model? Choose 2 answers

Question51: What is the difference between a visitor and a prospect?

Question52: An Administrator imported a list of trade show attendees and added them all to the same Pardot campaign. A few months later, the Administrator wants to pull a one-time list of these attendees. How should this be accomplished?

Question53: Which three activities can be used to trigger an increase or decrease in a prospect's score? (Choose three answers.)

Question54: Viewing your pricing page is considered a valuable buying signal. LenoxSoft would like to be able to report on and segment prospects who have visited your pricing page. What automation tool would best achieve this?

Question55: What information can you find about your competitors in Pardot?

Question56: If a form is added to a landing page, where will the submissions be reported?

Question57: What is an ideal Click-Through Rate (CTR)?

Question58: On Tuesday, a marketing user scheduled a list email to be sent this Friday, but their manager wants the email to go out tomorrow Instead. What Is the recommended way to change the scheduled sand data for the email.

Question59: Which type of custom field can be created within Pardot?

Question60: What are 2 ways to define a user's role?

Question61: What must happen in order for a newly created lead record in Salesforce to be created in Pardot immediately? (Choose two answers.)

Question62: What behavior should an Administrator expect if a new send email step is added to the middle of an engagement program that has been running for several weeks?

Question63: What step type would be used in engagement studio to add prospects to another engagement studio program's recipient list?

Question64: When should an automation rule be used instead of a segmentation rule?

Question65: LenoxSoft's email template designer has been tasked with driving more engagement with the company's email content. They want to use the Click-Through Rate report to see which links prospects clicked.
What insight does this report provide the template designer?

Question66: How is an active visitor different from an identified visitor?

Question67: Opportunities in Salesforce must be tied to a Contact syncing with Pardot for them the opportunity to be created in Pardot.

Question68: What is the process to add a prospect who visits a pricing page to a list?

Question69: How long does it take a drip program to start after unpausing it?

Question70: Completion Actions are retroactive.

Question71: Which two actions can be used to change a prospect's Pardot campaign? (Choose two answers.)

Question72: An error is noticed under the Email Sending Domains.
Where should an Administrator go to change the SPF entries?

Question73: How often does Pardot sync with Salesforce?

Question74: What is one way a sales rep can convert a visitor to a prospect?

Question75: What editions of Salesforce can sync with Pardot?

Question76: When are visitors converted to prospects?

Question77: Which three variable tags can be used on layout templates for landing pages?
(Choose three answers.)

Question78: Why should you set a form to Always Display?

Question79: What is required for a record in salesforce to be synced or created as a prospect record in Pardot?

Question80: What would make the Salesforce connector become unverified?

Question81: The "related" tab of the prospect record displays prospects that have what in common?
Choose one answer

Question82: What user role must a Pardot user have in order to verify the Salesforce connector?